“For Keegan Fong, opening the LA-based restaurant, Woon, was about harnessing childhood memories of braised pork belly and five-spice chicken wings, and creating a place of nourishment that connects with his own family traditions.
Starting out as a pop-up stand and family passion project, the culinary endeavor soon developed into the renowned restaurant it is today—a noodle shop serving Keegan’s mother’s own recipes, and beloved meeting point among LA’s noodle aficionados as well as Keegan’s own community.
Together, with our friends at Closed, we spoke to Keegan about opening a restaurant without ever working in one before and the experience of running a business together with his family and friends.
In addition to sparking the conversation below, Keegan’s story and tight-nit relationship with the creatives of his community also inspired Closed to collaborate with Keegan and mixed media artists TY Williams on the design of two exclusive organic cotton t-shirts.”